Fundraising - Do’s and Don'ts
What “TO DO” in Support Communication
Include a recent photograph in your letter. A scanned photo, in the upper left hand region of your letter, would be appropriate.
Personalize each letter with the recipient’s name typed in. (include their name 2-3 times in the letter)
Include photos of yourself with others, community group or Bible study. Break down your letter into paragraphs. This makes the letter more attractive and easier to read.
Write a handwritten, personalized note at the end of the letter to give a personal touch.
Send letters to former employers, former teachers, etc. You would be surprised how many non-Christians will contribute financially to your trip.
Telephone each person you contact by letter, especially if you mention in your letter that you will be contacting them.
Have at least two others proofread your letter checking for grammar, spelling, and reader comprehension.
What “NOT TO DO” in Support Communication
Don't write more than two pages as a maximum for your support letter. If you end up with more than once page then print as a one-page, back-to-back letter. Since you will be following up these letters with a phone call, you can give additional information at that time.
Don't over-saturate your letter with Christian jargon or phrases. Try to be as real and authentic as possible to communicate why you want to go on this trip.
Don't forget to keep a database, or a good list, of names, addresses, & phone numbers of the people that you have sent a letter to. Keep it in a safe place!
Don’t forget to send out handwritten thank-you cards, emails (other forms of communication) upon receiving support responses.