Let’s get started on marketing your event(s). People need to know about what you are doing. Here are a few triggers to help you begin reaching your future participants.
Things to consider
- Who is your target market?
- Who is already a fan of your organization?
- What motivates people to help you share your message?
Think about potential advocates
- Congregation
- Alumni
- Donors
- Graduates
- Current Volunteers
- Partner organizations
Crafting a message
- How is each constituent group uniquely wired?
- What is each constituent group’s problem?
- What speaks to each constituent group?
- What speaks to their heart?
- How are they wired for social engagement?
- Where is this constituent group “hanging out” (email, Facebook, text messages)?
Comments