Creating Awareness about your Opportunity

Let’s get started on marketing your event(s).  People need to know about what you are doing.  Here are a few triggers to help you begin reaching your future participants. Things to consider Who is your target market? Who is already a fan of your organization? What motivates people to help you share your message? Think about potential advocates Congregation Alumni Donors Graduates Current Volunteers Partner organizations Crafting a message How is each constituent group uniquely wired? What is each constituent group’s problem? What speaks to each constituent group? What speaks to their heart? How are they wired for social engagement? Where is this constituent group “hanging out” (email, Facebook, text messages)?

If you have purchased the ability to manage stories, this is where you can view and manage stories shared by participants.  This gives you great control and review before any stories are shared and pushed to your public pages.  Let’s unpack how stories work: How does someone share a story? A participant can share a story at any point of their engagement (before, during, or after the event).  They can share a story by clicking the “Share Your Story” button on the opportunity page.   How are stories monitored? If you have the review feature enabled for your account then each story that is shared will generate an email to your organization admin (not your opportunity admin).  This will prompt the organization admin to review the story and approve the story.  The opportunity admin will also be able to approve these stories.   What happens once a story is shared? Several things actually happen.  Each story that is shared (and published/approved by admin) will populate on the opportunity page, the person’s personal donation page, the story embed widget, and each of each respective participant’s donors will receive an email notifying them of a story shared.