Opportunity (Marketing) Introduction

Support Articles Opportunity (Marketing) Introduction
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ServiceReef | Missions Made Simple

Jun 24, 2015

Let’s explore how you can present your opportunity for people to learn more and get a good feel for what this is all about. Let’s review through your options to help promote your opportunity.

Event Website

Sometimes an organization has a specific website for an opportunity, if so, place that URL here. You already have the link back to your main organization page so don’t worry about loading anything here if you don’t have a specific event website.

Event Twitter Handle

What’s your event Twitter handle? This helps people post to Twitter and Instagram.

Event Facebook Page

Sometimes you’ll also create a Facebook page to help build awareness of your opportunity. Paste that Facebook page URL here.

Welcome Video

Here you can paste a YouTube or Vimeo video link if you have a specific video about this trip. This is a great place to help quickly snapshot what this opportunity is all about. If you don’t have a promo video consider loading a highlights video from a previous opportunity.

Photos

Photos are always excellent to help capture the opportunity and help people see themselves in the place of serving there as well. We recommend somewhere around 12-20 photos per opportunity.

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General Categories

Marketing & Awareness

Short Term Trips

My Role Is...

Missions Mobilizer

Organization Admin

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Opportunities (Stories) Overview

If you have purchased the ability to manage stories, this is where you can view and manage stories shared by participants. This gives you great control and review before any stories are shared and pushed to your public pages. Let’s unpack how stories work: How does someone share a story? A participant can share a story at any point of their engagement (before, during, or after the event). They can share a story by clicking the “Share Your Story” button on the opportunity page. How are stories monitored? If you have the review feature enabled for your account then each story that is shared will generate an email to your organization admin (not your opportunity admin). This will prompt the organization admin to review the story and approve the story. The opportunity admin will also be able to approve these stories. What happens once a story is shared? Several things actually happen. Each story that is shared (and published/approved by admin) will populate on the opportunity page, the person’s personal donation page, the story embed widget, and each of each respective participant’s donors will receive an email notifying them of a story shared.