What to include in weekly communication during this crisis

We talked about how to improve fundraising communication recently. Let's review some ideas for how you can communicate well to everyone you need to during a crisis—or even when life goes back to normal—for that matter. Here 10 ideas for communicating well during a crisis:  1. Over communication I truly believe that over-communicating is key. Would you rather someone say, “Why didn’t you tell me?”, or “Ok, I have enough information?”. I for one will take the latter. Granted there are certain situations where information must come out at its rightful time and place, but communicate until you are blue in the face and people are asking you to stop telling them. 2. Break your communication list down Who needs to know what? Staff, team leaders, participants, parents, leaders, donors, partners, lodging, transportation. Take a moment a create a list of who exactly needs to know what. 3. Communication is two way Give people space to ask questions. Whether that's through social media, responding to email, or just making phone calls, allow space for people to ask. 4. Behind the scenes Don’t be afraid to give them insight behind the curtain. I have found a lot of questions come from a lack of context or communication. What will hurt from letting them know your process? I mean really, are any of us keeping presidential-size secrets that people cannot know? Take a breath and give the people what they want! 5. Prioritize your communication list There is nothing worse than a participant knowing something before a team leader. Enough said. 6. Create a sample email (then test it) Write out your email. Give it a proofread. Now read it again. Now send it to your team to proofread. Now send it to yourself. Ok, you’re all set! Hit send and let the questions roll in, just kidding, you’ve communicated so well nobody will have any questions. 7. Don't forget donors This is a very important group. Here are a couple of approaches to this; it all depends on how your organization handles donations and participants. First of all, thank them. This is so important—but can be forgotten in the chaos. Second, let them know your policy for donations whether the money will remain with the participant until they can go, or your own policy regarding funds when a short-trip is cancelled. This might include letting them know the IRS policy on donations and refunds. 8. What’s next?! Let them know how you will be monitoring the situation, who you are listening to, and how you are going to communicate moving forward. Should they be looking for emails, phone calls, updates from team leaders, social, or website? Be clear and follow through on those. If it changes, let them know!
 9. Empower If you have the space, empower your team leaders to communicate to your team. For one, it takes the burden off of you to communicate and manage however many people you have going on trips. Second, as leaders, we should desire to draw out of our people the ability to lead. Giving this opportunity, although small, gives them the chance to grow and lead their team well—at your direction. You might even write them a sample email to get them started. 10. Have fun with it! Seriously, I'm not kidding. Especially at a time like this, there is so much somberness going around that being able to lighten the mood through an email, will relieve the tension for the participant and leader. We need to keep perspective that the God of the universe is in control. In the meantime... Share some good books to read (could I recommend “The Ruthless Elimination of Hurry”),  encourage them to engage with the community they were going to be apart over there right here, meetings over zoom or Skype, love people by respecting their space especially at this time, or make a list of places where people in vulnerable situations might be that they could serve and love well. I was telling a friend of mine after all this is over if I am no closer to the Father than I was when it started I will be disappointed. Encourage time and space to spend with God.   This is one post of many we're doing related to the current crisis. Download Cancelled: A Guide to Maintaining Missions Engagement When Your Short-Term Trip is Cancelled.

One big mistake we often make as leaders is putting all the focus on our staff and forgetting that we have an army of extremely “bought in” trip leaders. Shift gears and instead, think of your leaders as more than great people who lead your trips but people who can carry your vision forward. To participants and field partners, here are some suggestions on how to engage your trip leaders to a higher calling:  #1 Equip them. Remember, they might be your greatest tool for mobilizing your audience to mission. Help them become better recruiters, mobilizers, and senders.  #2 Encourage and gift books. There are so many great mission books (When Helping Hurts, The Great Omission, Shadow of the Almighty, and so on.). Consider having an annual book you purchase and send out to all of your trip leaders to continue building their own personal mission philosophy and worldview.  #3 Appreciation meals. Host appreciation meals for your trip leaders to pour into them, keep them connected, share what’s new and upcoming, and to allow them to build a tighter community with each other. Spread these out throughout the year to avoid the “see you next summer” mindset that some trip participants and leaders may accidentally fall into.  #4 Provide trainings. Host at least one annual trip leader training. Whether it's by video or something else, the most successful we’ve seen is for organization to have a time where you stop thinking about everything else and focus on your larger purpose for mission trips.  #5 Brainstorm sessions. Host brainstorms sessions throughout the year (especially out of peak trip season to keep leaders engaged) and collect feedback on ways to do things better: preparation, process, communications, resources, debriefs, and more.  #6 Give note & gifts. Sure, giving gifts for a volunteer role may not be the norm, but think creatively about this. Sending a note card and a $5 gift card to Starbucks to say thanks for all they are doing goes a long way.  #7 Recognize the work. While trip leaders may be working with you on the direct details of a specific trip, they are often mentoring and connecting with their participants long after the trip. Be sure to recognize and thank them for continually pouring into the people.  #8 Invite to team meetings. Invite trip leaders to key team or staff meetings when you are working through short-term logistics, strategic changes that impact them, and/or celebrating key things.  You have a unique opportunity to equip and send so many people. We often fixate on the trip participants and forget what amazing resources we have in our trip leaders. More so, these trip leaders really can essentially be your pro bono staff members giving you an army of equipped mobilizers.  Action: Select at least one item from above that you can implement this week. Maybe it's having a zoom call over coffee with a few team leaders and asking them what they need most to be equipped well.    This is just one strategy of five (5) we have for doubling your impact. Download all five (5) strategies you can implement immediately that will double your missions impact.   This post is written by Will Rogers. Will is the Co-Founder and CEO of ServiceReef.